Nowadays, Soft2Bet is one of the leading companies in the iGaming sector, providing cutting-edge, turnkey solutions. Since its founding, it has gone through a long history of changes, experiments with innovative ideas, and the development of standalone offers in the market. The MEGA (Motivational Engineering Gaming Application) system, offering unique gamification solutions, is a vivid example. Notably, Soft2Bet still preserves the spirit of a startup, remaining fully open to the boldest ideas that ensure excellent customer experiences.
Thanks to its attention to cutting-edge technologies and innovations, the company has greatly expanded its operations. Now, its products are offered across 12 jurisdictions, including Mexico, Ontario, Sweden, Greece, Romania, and Denmark. It offers turnkey iGaming solutions in both B2B and B2C segments, including fully managed services and 12,500+ games.
Founding the Company
The Soft2Bet company was founded in 2016 by entrepreneur Uri Poliavich, experienced in managing global commercial operations. The founder launched Soft2Bet as a startup aimed at filling the gap in cutting-edge, turnkey, and innovative iGaming solutions.
He also paid special attention to the nature of gaming experiences. Instead, Soft2Bet’s foundation was aimed at improving player experiences, making gamification reward-based. The experiences they can gain within the platform should encourage progress.
From day one, Soft2Bet was focused on bringing innovations. From back-end systems to responsible gaming practices, the integration of these innovations was designed at each operational level. The platform was also designed to be scalable and flexible, suitable for a wide range of iGaming providers.
First iGaming Products
Soft2Bet was primarily focused on developing a proprietary technological platform that would establish a solid foundation in the iGaming market for B2B partners. The platform provided turnkey casino and sportsbook solutions. These products were focused on rapid deployment, ensuring seamless user experiences, including mobile versions, and implementing innovations to drive operational effectiveness. Flexibility was another goal of the company’s operation, starting from its early days.
The founder also pursued another goal: redefining industry standards. Soft2Bet has managed to overcome the limitations common to most tech platforms of that time. Instead of sourcing essential solutions from multiple providers, iGaming companies got the opportunity to obtain them within one platform.
The platform’s innovations and architectural flexibility for both online casinos and sportsbook operators allowed it to gain strong positions in the market within the first years of its founding. It ensured effective product development, operational management, and compliance that are essential for the next global expansion.
Period of ScalabilityÂ
Soft2Bet’s expansion was primarily associated with entering new markets and enhancing further its technical functionalities. The company first expanded its product portfolio, making it a standalone solution in the market. This portfolio was not limited to essential features, but also included innovative solutions, offering iGaming providers that use Soft2Bet considerable advantages. In this context, Soft2Bet focused on adapting to ongoing developments in the industry.
Soft2Bet has invested in upgrading and keeping up-to-date its technical infrastructure so iGaming operators can conduct large-scale operations. In these terms, Soft2Bet also ensured they can maintain sufficient performance and security.
Soft2Bet’s platform includes tools that allow the localization of gaming libraries, the selection of payment methods, and the use of analytics for adapting platform settings. The company operates in 12 jurisdictions and holds 22 licenses.
Soft2Bet Expands Its iGaming Technology Solutions
Soft2Bet has gained strong positions in the market, further strengthening its reputation as a reliable iGaming partner. It operates globally and provides standalone, cutting-edge, turnkey iGaming solutions.
The MEGA is a standalone, API-driven gamification solution, offering unique advantages to iGaming providers for superior designs, engaging game plots, progression systems, and configurable mechanics. This module allows iGaming companies to enhance acquisition and engagement rates, increasing the lifetime value. Player-centered experiences provided by Soft2Bet allow market operators to obtain measurable outcomes, adapt their businesses to changing market conditions, and user preferences. Soft2Bet develops iGaming solutions and continues to expand its technological modules and platform features. The company also works on improving its platform architecture to support system scaling and platform functionality as the industry evolves.
